I should buy this book.
There is a convention that people are simply afraid of what they don’t understand. That may not apply to technology, Juma said, at least not exactly. “It’s the loss they are afraid of, not the newness,” he said. That loss (perceived or real) can be a part of their identity, their way of life or their economic security. People who live off food grown in their community or who work the land for money were inclined to resist the advent and adoption of mechanical farm equipment. Juma said understanding the source of that fear can help companies and governments to mitigate resistance to innovation by involving those who are likely to be effected in the design of new technologies.
People typically don’t fear new technology, they fear the loss it will bring