One could say this commercial has literally colonized Nigeria. I hear it at every corner. It’s GTBank’s clever attempt to create something catchy from one of its widely-used products - the USSD code, *737. It is especially popular with young people. It only makes sense to create content that resonates with them. Hence, I teamed up with other creatives to create the commercial.
I’m proud to have been a part of it. It was quite an experience scripting it, casting the models, and especially working with a cool team.