Perhaps My Favourite Nigerian Ad of 2017

I pity any jury this year or next year that would be tasked to judge this ad by Airtel versus the "Achebe" one for Wikipedia. Tough one. Two incredibly beautiful campaigns.

I had shared by opinion about the Wikipedia one. I love this for its simple insight; it's clever demonstration of the filial connection between Nigerian mothers (African mothers, especially) and their children.

So relatable.

If not for that epic one by Wikipedia, this would easily be my favourite by a faaaaaaaar distance! And the acting is spot-on. They killed me with the cut back to scene after the announcer. I'd give the credit of boldness to the client. Not many of them approve such playfulness.

Lovely.