I pity any jury this year or next year that would be tasked to judge this ad by Airtel versus the "Achebe" one for Wikipedia. Tough one. Two incredibly beautiful campaigns.
I had shared by opinion about the Wikipedia one. I love this for its simple insight; it's clever demonstration of the filial connection between Nigerian mothers (African mothers, especially) and their children.
If not for that epic one by Wikipedia, this would easily be my favourite by a faaaaaaaar distance! And the acting is spot-on. They killed me with the cut back to scene after the announcer. I'd give the credit of boldness to the client. Not many of them approve such playfulness.