I like this short piece. It makes one reflect on the creative works that go viral. I personally have a problem with hooplas; they tend to distract from the chance to create the next thing. They are fussy, at most. Racking viral popularity is nothing if one doesn't have a bigger pursuit. And social media fame is mostly ephemeral. It's a tedious one for creative folks, to negotiate themselves in a modern society that expects constant viral stimulation, especially those with neurotic tendencies.