The Truth About Going Viral

I like this short piece. It makes one reflect on the creative works that go viral. I personally have a problem with hooplas; they tend to distract from the chance to create the next thing. They are fussy, at most. Racking viral popularity is nothing if one doesn't have a bigger pursuit. And social media fame is mostly ephemeral. It's a tedious one for creative folks, to negotiate themselves in a modern society that expects constant viral stimulation, especially those with neurotic tendencies.

"No single creative success can be sustained. That’s why you can’t create solely for profit or praise. In the end, the thrill never lasts. If you want to be an artist, there has to be something more than fame that sustains you."

- The Truth About Going Viral