Nigerian Self-Publishers; Fifty Shades, Sahel-style

Female Hausa authors writing about romance and they're reportedly popular. About time someone brought this to an online audience.

via The Economist

via The Economist

"Written in Hausa, these romantic novels are the work of mostly female authors, who have been printing their own works in Kano since Nigeria’s publishing industry fell apart in the 1980s."
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"As with Charles Dickens in Victorian England, soyayya books are often serialised. The poor can snap them up for as little as 50 naira ($0.15) in open markets, where the most popular authors sell tens, or even hundreds, of thousands of copies. Abdulkadir Dangambo, a local professor, says that more books are now printed in Hausa than in any other African language. Some are made into local movies; and self-publishers turn into agony aunts as they field calls from fans."

Fifty Shades, Sahel-style