Content Marketing is Great. Consent Marketing Game Stronger

"To get your customer’s attention in a way that contributes positively to ROI, you need to find a way to seek her consent first. If she doesn’t want to hear from you, she’ll ignore your banters. No matter how much you spend, you’ll lose most of it. Make sure she wants to be spoken to when you speak. Let her feel that she’s truly in control."

- Seun Obatuyi, How 41% Rise in Ad block Use Affects Your CMO’s Advertising Strategy for 2016