Excerpted: Velocity

One of the best books I read last year.

“Change is often seen as a threat, but to an entrepreneur it’s oxygen.” 

“If we ask why whatever product or service we create will make people’s lives easier, better or more fun, rather than starting with how it might contribute to the bottom line, we’d see more successful businesses.”

“A characteristic of human behaviour is that we tend to make the most convenient decision, not necessarily the right one. I think it’s even possible to categorise people and organisations into two kinds: either process or product. So the process people or companies go through the motions, a checklist of what they believe needs to be done for a particular task. It’s more convenient just to follow a set of instructions. The product people, on the other hand, know that you can’t create a great product without discipline and rigour, but they are more obsessed with the end result, rather than just the process. I think it’s right to focus on the product, the desired outcome.”

“The best leaders want to create something that outlasts them. This is different from ego-boosting personal ambition. That vision supplies the necessary drive and commitment to excellence to put mediocrity out of its misery. As a result, their organisations aspire to make a unique and distinct contribution to society.”

“The most powerful force in the universe isn’t technology. It’s imagination.”

Velocity: The Seven New Laws for a World Gone Digital by Ajaz Ahmed & Stefan Olander 

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